The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink
Noah Rothbaum
Walk into a liquor store today and you’ll be faced with an unprecedented variety of vodka, gin, whisky, cognac, rum and even tequila. In the past decade, the amount of spirits sold in bars, stores and restaurants has climbed nearly sixty percent. Celebrating the acumen of the businessmen and craftsmen responsible for this phenomenal sales growth, The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink, is a cocktail of history and insight into a rapidly growing industry. Journalist Noah Rothbaum takes readers from the cellars of Cognac, France, to the Scottish Highlands to the agave fields of Mexico to find out what’s now driving this age old industry. The book explores new production techniques, cutting-edge marketing campaigns and introduces a new crop of crafty entrepreneurs.
Categorie:
Anno:
2007
Lingua:
english
Pagine:
208
ISBN 10:
1435607732
ISBN 13:
9781435607736
File:
PDF, 1.16 MB
IPFS:
,
english, 2007
Amazon 
Barnes & Noble 
Bookshop.org 
Converti i file
Più risultati di ricerca
Altri vantaggi 
Termini più frequenti
Liste di libri correlati
