Brand Metrics: Measuring Brand Efficacy along the Customer...

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Business & Economics - Sales & Marketing
Brand Metrics: Measuring Brand Efficacy...

Brand Metrics: Measuring Brand Efficacy along the Customer Journey

Name: Brand Metrics: Measuring Brand Efficacy along the Customer Journey
ISBN: 9781003167235

Jacek Kall

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This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey. Rather than considering how to build and manage a brand it shows students the methods by which they can assess the curr

Categorie:

Business & Economics - Sales & Marketing

Anno:

2022

Casa editrice:

Routledge

Lingua:

english

ISBN 10:

1003167233

ISBN 13:

9781003167235